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Water Play & Recreation
This collection showcases outdoor water recreation products I developed from concept through production for major retail partners. Throughout my role, I created products and assortments for leading retailers including Walmart, Sam's Club, Costco, Kohl's, Dick's Sporting Goods, Tractor Supply, Aldi, Albertsons, and H-E-B.
I managed the complete product development lifecycle, leading product strategy, concept development, product design, 3D rendering, technical documentation, factory sourcing, cost negotiation, sampling, testing, and production. Working closely with overseas manufacturing partners, I transformed concepts into innovative, retail-ready products that successfully launched across multiple national retailers.
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